Marshall McLuhan's Nightmare

25/9/2008
 

By Michael Goodspeed
Thunderbolts.info

 

 

 

"The Internet is both the most useful and destructive communication tool in world history.
This still infantine technology can connect a Sufi in Darfur with a personal trainer in Santa Cruz, CA. We are all linked by mechanical conduits and invisible circuits, a seemingly living matrix whose every fabric was woven by the collective human consciousness. Nothing "lives" in this matrix that a human mind didn't invent. Ergo, it is no overstatement when the World Wide Web consortium describes the WWW as nothing less than "the embodiment of human knowledge."
This essay is being published and distributed on this "web," the most voluminous database of independent, uncensored, worthwhile information in human history. Make no mistake, if not for this invention, our species might be in immediate and irredeemable peril. Without the web, the handful of media conglomerations that have swallowed up all of the major TV, radio, and print outlets, could promulgate misinformation with little or no hope of correction. In the pre-Internet age, proponents of unpopular or "fringe" thought systems were almost exclusively relegated to public access television and short-wave radio. Today, anyone with a web-cam and an opinion can freely broadcast his views around the globe, with a nearly unlimited potential audience. This unprecedented means to spread unfettered information and viewpoints has already affected stupendous real world changes. In the last year, the Presidential campaign of a relatively obscure figure, Congressman Dr. Ron Paul, achieved a groundswell of support based on and driven by Internet communications. Indeed, a whole new medium of communication - "blogging" - has arisen as a serious competitor of newspapers and magazines, even (in the minds of some) jeopardizing the commercial viability of print publications.
But human beings are intrinsically flawed, so nothing human consciousness has created has ever been perfect. The Internet is no exception. Our ugliness, weakness, ignorance and debasement burst forth coincident with our beauty, intelligence, power and grace. I'd like to believe that the latter human qualities predominate our culture, including the infinite cyber-maze that is the WWW, but sadly, they do not. I don't know precisely how many Americans are members of what might be called the "lowest common denominator," but I do know this denominator tends to make the most noise.
When Andy Warhol observed, "Everybody is famous for fifteen minutes," he surely presaged this era of YouTube kings and queens, these MySpace gods and goddesses, a million faces and voices all competing for a fleeting moment of attention. An endless quest for "love" in the form of hit counts and five-star ratings. On the plus side, collective and individual narcissism can sometimes provide incentive for real creative brilliance -- many artistic and intellectual geniuses had immature or downright schizophrenic motives. But everywhere in cyberspace, we see the signs that the "inmates are running the asylum." If discourse, dialog, circumspection, and humility are the tools of the enlightened, then shouting, bleating, ignorance and arrogance are the tools of the wretched."

To read the rest of this article, click HERE